供应链管理概述组织在设计过程以实现竞争战略时,其中就要包括产品或服务的供应链。现在,我们来考虑这些过程的执行和管理。本章讨论与供应链管理有关的问题,通常涉及与公司外部组织的关系。一、引例●苹果公司的巨大成功通常被归功于设计出易用的高度创新性产品的能力,运营对其成功的重要贡献很少受 Overview of Supply Chain Management When designing processes to implement competitive strategies, an organization must include a supply chain of products or services. Now, let’s consider the implementation and management of these processes. This chapter discusses issues related to supply chain management and usually involves relationships with outside organizations. I. INTRODUCTION ● The great success of Apple Inc. is often attributed to the ability to design highly available, highly innovative products that are rarely affected by their success