任何新事物的产生都会对旧的事物产生影响,20世纪最大的奇迹莫过信息技术的发展。如今,电子商务的兴起对传统的企业营销模式提出了挑战,网络营销也已不再是个陌生的概念。目前,在美国有超过40%的企业在利用互联网开展营销业务;在北美,西欧和日本,自1995年以来加入互联网的企业 The emergence of any new things will have an impact on the old things. The biggest miracle of the 20th century was the development of information technology. Nowadays, the rise of e-commerce poses a challenge to the traditional marketing model of the enterprise. Internet marketing is no longer a strange concept. Currently, more than 40% of businesses in the United States are using the Internet for marketing; in North America, Western Europe and Japan, companies that have joined the Internet since 1995