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当前的综艺节目已经进入瓶颈期,世界范围内对真人秀节目的创新内容和边界都处于困惑期。2015年7月22日,国家新闻出版广电总局发出《关于加强真人秀节目管理的通知》指出:“电视真人秀节目要坚持以人民为中心的创作导向,关注普通群众,避免过度明星化。”要摒弃“靠明星博收视”的错误认识,纠正单纯依赖明星的倾向。在当下真人秀市场中,明星真人秀大量涌现的同时,不少普通人参与的真人秀节目也获得了小众的认可。文章通过分析素人真人秀的特点,进而探究素人真人秀的突破战略。
The current variety show has entered a bottleneck, and the world-wide reality content and boundaries of reality shows are in a period of confusion. On July 22, 2015, the State Administration of Press, Publication, Radio, Film and Television issued the “Notice on Strengthening the Management of Reality TV Shows”: “TV reality shows should adhere to the people-centered creative orientation, pay attention to the general public and avoid over-starring. ”To abandon “ rely on star Bo ratings ”mistaken understanding, to correct the tendency to rely solely on the star. In the current reality show market, star reality show a large number of emerging at the same time, many ordinary people involved in the reality show has also won the minority recognition. By analyzing the characteristics of the reality show, the article explores the breakthrough strategy of the reality show.