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陶瓷薄板的推广活动是在市场萧条的宏观背景下,微观层面从基础工作开始的整体思考下坚韧前行的。同时,在这样恶劣的背景下,蒙娜丽莎清楚地认识到,销量才是硬道理,业绩才是生命线。蒙娜丽莎在保证销量的同时,发力终端市场建设、市场推广,这是一个品牌聚焦内涵与力量的必然选择。一、“绿建力量中国行”的背景与思考30年前做砖,30年后做板,这是中国现代建筑陶瓷的普遍说法。从砖到板,这个飞跃是革命性的。蒙娜丽莎研发制作建筑陶瓷薄板项目已经整整十年,十年
Ceramic plate promotion activities in the macroeconomic market depression, the micro level from the beginning of the overall thinking of the tough work forward. At the same time, in such a bad context, Mona Lisa clearly recognize that sales is the last word, performance is the lifeline. Mona Lisa in ensuring sales at the same time, fat end market building, marketing, this is a brand focus on the content and strength of the inevitable choice. First, “green power China line ” background and thinking 30 years ago to do brick, plate 30 years later, this is a common statement of modern Chinese architectural ceramics. From brick to board, this leap is revolutionary. Mona Lisa R & D production of building ceramic sheet project has been a full decade, ten years