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体育旅游是近年来国内外旅游研究中的新兴课题。系统探讨了体育旅游资源开发的内涵、开发模式构建的依据及其开发的理论支持体系。通过TOWS分析法、层次分析法等方法,构建了体育旅游资源开发战略评价指标体系。在集对分析综合评价过程中,引入信息熵的概念,在原有采用专家经验法确定权重的基础上,综合运用熵权法使权重确定更具有科学性和合理性。这对于推进学术界对于体育旅游资源开发战略规划的深入研究以及为政府实施体育旅游资源可持续发展战略提供依据,具有重要意义。
Sports tourism is a new topic in tourism research at home and abroad in recent years. The system discusses the connotation of the development of sports tourism resources, the basis of the development mode and the theoretical support system for its development. Through TOWS analysis, analytic hierarchy process and other methods, this paper constructs the evaluation index system of sports tourism resources development strategy. In the process of set pair analysis comprehensive evaluation, the concept of information entropy is introduced. Based on the original weight of the expert experience method, the entropy weight method is used synthetically to make the weight determination more scientific and reasonable. This is of great significance to furthering academic research on strategic planning for the development of sports tourism resources and providing the basis for the government to implement the strategy of sustainable development of sports tourism resources.