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一、为什么做?航空公司为什么要玩微信公众号?想清楚这个问题就是要弄明白微信公众号的定位问题,是想把微信公众号打造成另一个价格发布渠道,第一时间推广我们的促销运价,为销售助力?还是做成一个供企业和粉丝沟通互动的平台,彼此增进了解?目前大部分初次运营公众号的企业喜欢把微信公众号看成一个免费的广告位,将最新的产品信息,折扣信息单向推送给用户。这样简单的复制传统媒体的做法并不能在互联网时代获得成功。微信在被创立的时候,就是一个交流与互动
First, why do Airline why we play WeChat public number? To understand this problem is to understand the positioning of WeChat public number is to create WeChat public number into another price distribution channels, the first time to promote our sales Tariffs, to help boost sales? Or become a platform for enterprises and fans to communicate with each other to promote mutual understanding? Most of the current initial public offering of companies like the public like WeChat public number as a free advertising, the latest products Information, discount information one-way push to the user. Such simple copying of traditional media does not succeed in the Internet age. When it was founded, wechat was an exchange and interaction