论文部分内容阅读
在国际信息化潮流的推动下,中国电子商务随之兴起,以迅猛的速度成为近年来新生的交易方式,改变了消费者传统的消费行为,可以说,电子商务的发展,成为了促进消费者行为的一次重大变革。电子商务的创新,与消费行为的变革,从根本上说是紧密联系在一起的,是在相互影响及交互共生下不断发展变化的一个过程。电子商务的出现,满足了人们日常消费所需,为消费者提供了便捷的寻找、选择、购买、成交的平台。而消费者的网络消费又同时促进了电子商务的发展,二者通过紧密的互动相互影响与推动。
Driven by the trend of international informatization, China’s e-commerce has emerged. It has become a new method of transaction in recent years at a rapid pace. It has changed the consumer’s traditional consumer behavior. It can be said that the development of e-commerce has become a boost to consumers. A major change in behavior. The innovation of e-commerce and the change of consumer behavior are fundamentally linked together. It is a process of constant development and change under the influence of mutual influence and mutual symbiosis. The emergence of e-commerce meets the needs of people’s daily consumption, providing consumers with a convenient platform for finding, choosing, buying, and closing. The consumer’s online consumption also promotes the development of e-commerce at the same time. The two interact and influence each other through close interaction.