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消费者根深蒂固的“豪门”公司与“望族”产品归属关系的联想,决定了产品品牌必须依托公司品牌。“赵刚买了我们的富丽沙发,竟然不知道隶属于宝珠……”诚如案例所反映
Consumers entrenched “giants ” “” “family ” Association of the affiliation of the product, decided the product brand must rely on the company brand. “Zhao Gang bought our rich sofa, did not even know that belongs to the treasure bead” "As the case reflects