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自八十年代改革开放以来的这三十年间,我国的经济呈现高速增长的态势。随之带来的便是大量城市基础和城市形态的更新。这本是件好事,但在一种浮躁的氛围下,让它的本质开始被误解曲解。而后,我们便生活在了“千篇一律”的城市中,服膺于这种不言而喻的城市形象,城市在缄默中失去自身的“个性”。金华市这座具有悠远人文历史与独到魅力的城市,也同样面临着威胁抑或正在被威胁所吞噬,所以,对它的城市形象设计进行再次地思考与深入地探讨是十分有必要的。本文将结合城市的本质、金华市的历史与人们意识形态的发展来阐述金华市城市形象设计观点。
During the 30 years since the reform and opening up in the 1980s, the economy of our country has been enjoying rapid growth. What brought is a large number of urban base and urban form updates. This is a good thing, but its nature has begun to be misinterpreted in a fickle atmosphere. Then, we live in the city of “stereotyped”, serving the self-evident image of the city, the city loses its “personality” in silence. Jinhua City, a city with distant humanistic history and unique charm, also faces the threat or is being swallowed by threats. Therefore, it is necessary to think again and discuss deeply about its urban image design. This article will elaborate the viewpoint of city image design of Jinhua City by combining the essence of the city, the history of Jinhua City and the development of people’s ideology.