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户外的数字化汹涌地推动着户外媒体市场的高速增长和多样化,广告主是时候放手拥抱这个改写游戏规则的平台了。诚然,他们必须先确定这个媒体是否适合他们,同时必须学会更加有效地使用它。
Digitizing outdoors is driving the rapid growth and diversification of the outdoor media market, and it is time for advertisers to let go and embrace this platform of rewriting the rules of the game. True, they must first determine if this media is right for them and at the same time learn to use it more effectively.