在大数据时代,企业可以将技术架构交给专业的营销大数据管理平台来解决。营销者应持续对受众的行为进行洞察,利用大数据平台去发觉受众行为和模式的变化,最终实现ROI的持续成长。随着大数据时代的来临,已经大行其道的数字营销,正在发生着全新的变化,如何在改变中拥抱数字营销新时代,对于所有营销者都是一个不得不面对的课题。AdMaster(精硕科技)联合创始人兼首席技术官洪倍认为,尽管媒体环境在变、受众的行为模式在变,但是营销者的核心目标始终不变,那就是提高营销 In the era of big data, companies can put the technical architecture to a professional marketing big data management platform to solve. Marketers should continue to provide insight into the behavior of their audiences, use big data platforms to detect changes in audience behavior and patterns, and ultimately achieve sustained ROI growth. With the advent of the big data era, digital marketing, which is already popular, is undergoing a completely new change. How to embrace the new era of digital marketing in a changing environment is a challenge that all marketers have to face. Hung Hsieh, co-founder and CTO of AdMaster, believes that while the media environment is changing and the audience’s behavior patterns are changing, the core goal of marketers remains the same: