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随着自媒体的勃兴,传统媒体不再是舆论主导者,在时效性强的热点新闻和突发新闻中处于“失语”状态,沦为沉默的螺旋一端。而传统媒体设置议程的功能也受到了挑战,舆论的爆发和发展开始呈现出十分明显的“去中心化”态势,舆论关注点很大程度上被自媒体筛选,“舆论偏移”现象时有发生。本文在解释自媒体舆论偏移现象的概念后,再结合当下几个热点案例从自媒体传播特点、传统媒体特点和自媒体受众三个角度探讨自媒体舆论偏移现象产生的原因,为了防止这类现象发生,必须构建有序传播空间,增强正面舆论抵制偏移的能力,以此对自媒体舆论进行有效引导。
With the rise of the media, the traditional media ceased to be the leader of the media and was in a state of “aphasia” in the time-sensitive hot news and breaking news, thus becoming the spiral of silence. However, the functions of the traditional media setting agenda have also been challenged. The outbreak and development of public opinion have begun to show a very clear “decenterization” trend. The media attention has been largely screened from the media, and “public opinion shift” "Phenomena happen from time to time. After explaining the concept of media bias from the media, combined with the current hot cases, this paper discusses the causes of media bias from the perspective of media communication characteristics, traditional media characteristics and self-media audience. In order to prevent this In the case of such a phenomenon, we must construct an orderly communication space and enhance the ability of the frontline media to resist the offset, so as to effectively guide media self-media.