明达药业是个亏完了大钱只能做小广告的大客户。我们的客户中几乎一半是这种高手。许多企业长期处于计划经济体制中,骤然向市场经济转轨,一时踩不上迪斯科,面对一下变得错综复杂的市场晕了头,见别人做广告,自己也一头扎进去,等伸出头时发现自己里外不像人了,投入巨资后,却没有回报,不敢再扎堆,这才去找广告公司,但广告费只够买面包了,便对我们大讲当年何等有钱如三江,以后怎样发达通四海,只是不提眼下要付费。对这种客户,我们接纳也不是,拒绝也不是,但大多情真意切,言辞感人,还是接了,不过总是我们吃亏,广告做了却收不到钱,有的甚至完全是白干。我想投资高手们能借鉴这个公式最好:开发一个新产品,首先用总投资5%请专业公司做市场调查,再用5%请广告公司策划广告,最后用5%购买主要媒体,简称“555”公式,抽不抽烟的 Mingda Pharmaceuticals is a big customer who has lost a lot of money and can only do small advertisements. Almost half of our customers are such masters. Many companies have long been in a planned economic system and have suddenly switched to a market economy. They can’t step on disco at the moment, dizzy in the face of a complicated market, and when they see others advertise, they also plunge in and find themselves when they stretch out their heads. People don’t look like people inside or outside. After investing huge amounts of money, they didn’t return any money. They didn’t dare to get together again. Then they went to an advertising company, but the advertising fee was enough to buy bread. Then they told us how rich the money was like Sanjiang. How to develop the world, just don’t mention it now. For this kind of customer, we did not accept it, and we did not reject it. But most of them were sincere, words were touching, and they were answered. However, we always suffered. Advertising did not receive any money, and some of them were completely white. I think the investment experts can learn from this formula: To develop a new product, first use a total investment of 5% to ask a professional company to do a market survey, and then use an advertising agency to plan advertising for 5%, and then use 5% to purchase major media. “555” formula, smoking non-smoking