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科特勒的营销3.0其实是试图回答两个关键问题:第一个,当全球社会问题越来越凸显的时候,营销应该承担一个什么样的功能?营销能不能也上升到成为和宏
Kotler’s marketing 3.0 is actually trying to answer two key questions: First, when global social issues are becoming more and more prominent, what kind of function should marketing take on? Can marketing also rise to becoming a macro