论文部分内容阅读
经济全球化的浪潮推动了新疆旅行社业的快速发展与变革。文章首先对我区旅行社业发展现状进行了详细的分析,认为规模小、实力弱、管理差、经营散是我区旅行社业现存的主要问题。在此基础上,文章指出了新疆自治区旅行社业未来发展的设想,并建议将改革企业制度、建立垂直体系、树立品牌意识、运用信息技术和开展跨国经营作为我区旅行社业的发展对策。
The wave of economic globalization has promoted the rapid development and reform of the travel industry in Xinjiang. First of all, the article analyzes the current situation of the development of the travel agency in our district in detail, and considers that the small size, weak strength, poor management and scattered management are the major existing problems in the travel agency in our region. On this basis, the article points out the tentative plan for the future development of the travel agency industry in Xinjiang Autonomous Region, and suggests that we should reform the enterprise system, establish a vertical system, establish a brand awareness, use information technology and carry out multinational operations as a strategy for the development of travel agencies in our region.