心理学家的研究表明,色彩具有左右人们心态的能力,从而可以影响心情,促进健康,这一原理已在近年被精明的商家用来刺激消费者的购买行为了。的确,颜色的强弱、冷暖、浓淡等的对比变化,能直接给人带来视觉冲击,让我们一起赏析色彩对比在化妆品平面广告中的运用。 Research by psychologists shows that color has the ability to influence people’s mindset, which can affect mood and promote health. This principle has been used by savvy businessmen in recent years to stimulate consumer purchasing behavior. Indeed, the contrastive changes in color strength, coolness, warmth, and shade can directly bring a visual impact to people, let us appreciate the use of color contrasts in cosmetics print ads.