在当前农村市场疲软的情况下，研究农民的购物心理，采取适当的促销方法显得十分重要。四川省仪陇县的六种促销法被证明有较好效果：一、送货下乡促销法。农忙时节把适销对路的商品送下乡。方便农户和不误农时。二、以物易物促销法。允许农民用农副产品直接换取所需商品，减少 Under the current situation of a weak rural market, it is very important to study the shopping psychology of farmers and adopt appropriate promotion methods. Six kinds of promotion methods in Yilong County, Sichuan Province have been proved to have better results: First, the law of delivery to the countryside. In the busy farming season, the goods that are marketable are sent to the countryside. It is convenient for farmers and not mistaken for farming. Second, the barter promotion law. Allow farmers to exchange agricultural and sideline products directly for desired commodities, reducing