数字是反映客观事实的晴雨表,是直观凸显主题的论据。一串闪光的数字可反映出改革发展的辉煌成就,几个暗淡的数字可诉说备受关注的问题。数字与调研报告形影不离,很难想象,一篇没有数字的调研报告该是何等苍白。然而,数字往往又是枯燥的,数字运用不当,记流水账似的,会很难读下去,自然难有大的说服力。而运用得当,赋予数字以鲜活的生命,就会吸引读者眼球、激发读者的兴趣和联想,从而增强报告的 Figures are barometers that reflect objective facts and are arguments that intuitively highlight the subject. A series of flash figures can reflect the brilliant achievements of reform and development, a few bleak figures may appeal to the issue of concern. Figures and research reports inseparable, it is hard to imagine how a pale number of research reports should be. However, the figures are often boring. The figures are improperly used and can not be read easily. Naturally, it is hard to persuade people of great convictions. Appropriate use, given the number of fresh life, will attract the reader’s attention, stimulate readers’ interest and association, thereby enhancing the reporting