北京传统上作为中国政治、经济、文化的中心,在整个文化市场上占有的地位是其他城市和地区无法相比的。因此,其媒体的繁荣景象和强势地位占据天时之利,几乎90%以上的全国性行业媒体都集中在北京,几乎大多数主要的国际大企业都会将行政总部设置在北京,这也在客观上成就了北京媒体的高位和强势。广州作为国内最早开放、实施经济改革的区域,毗邻中国香港和中国第一个特区深圳,在经济和文化方面也受到来自港台地区媒体的影响,媒体市场、广告市场也呈现出一些相似的特点。上海作为中国最重要的经济中心城市,位于中国最富裕的长江三角洲的中心,其商业特征非常突出和成熟。事实上,由于上海也是中国历史上最早国际化的城市,因此,上海比其他地区更倾向于接纳欧美等发达国家的市场经济模式;同时在消费习惯和概念也更容易接纳欧美的产品和风格,在媒体上所表现出的特点也如此,这也是为什么大的国际消费品牌首攻上海,和境外广告公司登陆上海的 As a traditional center of politics, economy and culture in China, Beijing occupies an irreplaceable position in the entire cultural market as compared with other cities and regions. As a result, the prosperity of the media and its strong position occupy a favorable balance of advantages in time and place. Almost 90% of the national industry media are concentrated in Beijing. Most of the major international corporations set their administrative headquarters in Beijing objectively Achieved Beijing high and strong media. Guangzhou is the earliest open and economic reform area in China. Adjacent to Hong Kong, China and Shenzhen, the first SAR of China, Guangzhou is also influenced by the media from RTHK in terms of economy and culture. The media market and advertising market also show some similarities . As the most important economic center in China, Shanghai is located in the center of China’s richest Yangtze River Delta. Its commercial features are outstanding and mature. In fact, since Shanghai is also the earliest international city in Chinese history, Shanghai is more likely than other regions to accept the market economy model of developed countries such as Europe and the United States. At the same time, it is also easier to accept the products and styles of Europe and the United States in terms of consumption habits and concepts, The same is true of the media, which is why the big international consumer brands first hit Shanghai and overseas advertising companies landed in Shanghai