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内容融合是融媒体发展的关键,是实现媒体融合的重要途径。截至目前,新媒体通过数字技术、音频视频技术、虚拟现实技术等,将报刊台网、广播电视等介质的文字、声音、图片、图像、图表等内容进行数字处理和传输,在2016全国两会报道中得以充分展现,凸显新媒体新意。与新媒体相比,传统媒体在2016全国两会报道中似乎不被网民所关注,这不仅在于纸质报刊定价越来越高,更在于越来越多的网民习惯于使用新媒体看两会渐成常态。
Content fusion is the key to the development of financial media, an important way to achieve media convergence. Up to now, the new media digitally process and transmit the texts, sounds, pictures, images, charts and other contents of newspapers and periodical networks, radio and television media through digital technologies, audio and video technologies, and virtual reality technologies. In full display, highlight the new media new ideas. Compared with the new media, the traditional media do not seem to be noticed by netizens in the coverage of the two sessions in 2016. This is not only because the prices of paper-based newspapers are getting higher and higher, but also because more and more Internet users are accustomed to using the new media to see the two parties gradually become normal.