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类似于理发店“最高发院”这样的店堂招牌属于商号,应依据商业名称类法律法规予以规制,而不宜纳入广告法的规制范围,否则不仅导致适用法律的错误,也难免出现机械执法的尴尬。在以商业名称进行规制时,应注意法律规范的综合适用,通过对诸如公序良俗原则等不确定概念或一般性条款的价值补充来填补法律的漏洞,从而实现对不规范商号的有效规制。
Similar to the barber shop, “the highest hair hospital” such a shop sign belongs to the firm, should be based on the laws and regulations of the business name class to be regulated, but should not be included in the scope of the regulation of advertising law, otherwise not only leads to errors of applicable law, but also inevitably mechanical enforcement Awkward In the regulation of commercial names, attention should be paid to the comprehensive application of legal norms to fill the loopholes in laws by supplementing the values of uncertain concepts or general clauses such as the principle of public order and good morals so as to realize the effective regulation of non-standard trade names.