都说商场如战场,在卖场越开越多的今天,战争也更加激烈。怎样在越来越多的竞争对手中脱颖而出,守住和扩张自己的顾客群,是每个卖场都在焦虑的问题。为了获得胜利,他们各自使出了十八般武艺。在众多的竞争形式中被用得最多的就是价格竞争,价格战在你方唱罢我登场的局面中愈演愈烈。为抢占终端市场份额,KA 卖场总是将制造商视为生命线的价格体系 Say shopping malls such as the battlefield, more and more in the store today, the war is even more intense. How to stand out in more and more competitors, to hold and expand their own customer base, every store is anxious problem. In order to win, they each resorted to eighteen martial arts. The most widely used form of competition is price competition, which is fiercely intensified in the wake of your debut. To seize the terminal market share, KA stores always regarded manufacturers as the lifeline price system