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近几年来,国内机床产值连续三年负增长,但国内机床消费量却在逐年上升。这一方面说明我国机床产品结构有问题,可供的产品市场上不需要,市场需要的产品国内又供不上;另一方面也有市场营销策略上的误区。卖方广告做了不少,展览会场场必到,市场调查、用户走访不遗余力...
In recent years, the output value of domestic machine tools has been increasing for three consecutive years, but the consumption of domestic machine tools has been increasing year by year. This aspect shows that there are problems with the structure of China’s machine tool products, the market for available products is not needed, and the products needed by the market are not available at home; on the other hand, there are misunderstandings in marketing strategies. A lot of seller’s advertisements have been made. The exhibition market is sure to arrive. Market research and user visits have spared no effort...