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经济无情,市场残酷,贴身肉搏、刺刀见红的适者生存法则让很多一路打拼过来的经济领袖、商业新贵再回首时依旧不寒而栗。有很多企业茁壮成长,又有更多的企业却在为明天的早餐担忧。为什么昔日蒸蒸日上的企业阴沟里翻船,从此一蹶不振?危机意识缺乏、危机公关机制空白成为企业短命的失败原因之一。危机管理理论就是注入中国经济的一股新鲜血液,为在危机迷雾中奔跑的企业点燃导航之灯,让无力者有力,有力者前行。
Economic ruthless, the market is cruel, close combat, bayonet see the fittest survival rules so that many economic leaders work hard together over and over again, business upstarts is still shudder. There are many companies thrive, there are more businesses are worried about tomorrow’s breakfast. Why the thriving enterprises in the past ditches in the capsized, from a slump? Lack of awareness of the crisis, the crisis of the public relations mechanism blank has become one of the reasons for the failure of short-lived business. Crisis management theory is a new blood injected into the Chinese economy, igniting navigation lights for enterprises that run in the fog of crisis, enabling powerful and powerful people to move forward.