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戏曲的发展一定要适宜文化多元化的需求,市场细分给戏曲带来的是商机和发展空间。在细分市场时重视经济效益的同时也要关注社会效益。调查研究是细分市场的基础,市场细分强调的是有效性。市场细分对戏曲院团、演出公司的生产、营销起着极其重要的作用。
The development of opera must be suitable for the needs of cultural diversity. Market segmentation brings business opportunities and development space to opera. While paying attention to economic benefits when segmenting markets, we must also pay attention to social benefits. Research and research are the basis of market segmentation, and market segmentation emphasizes effectiveness. The market segmentation plays an extremely important role in the production and marketing of the opera troupes and performance companies.