论文部分内容阅读
介绍了电子商务业务的发展现状及遇到的问题,分析了网购人群的特点、购买行为以及影响其决策的因素,阐述了电子商务业务的营销策略,提出了未来发展的几点建议。
This paper introduces the status quo and problems encountered in the development of e-commerce business, analyzes the characteristics of online shopping crowd, the purchase behavior and the factors that influence its decision-making. It expounds the marketing strategy of e-commerce business and puts forward some suggestions for its future development.