近期,有关灵宝苹果滞销的消息在网络和微信朋友圈随处可见,引起社会各界的广泛关注。实际上,灵宝苹果目前已销售总量的96%以上,尚有少部分果品等待销售。出现目前苹果销售困难的原因是多方面的,一是受经济增长放缓的影响,消费者的购买力下降。二是受品种结构布局不合理的影响,早熟品种早已卖完,晚熟的富士果实产量过大且集中,暂时卖不出去的果实只能在窑洞中简易贮藏,气温回升后品质下降,致使果商年后不敢收购。三是受果品质量低下的影响,品质好、口感佳的精品果,今年并未出现滞销的情况, Recently, the news about the poor sales of Lingbao Apple in the network and WeChat friends circle can be seen everywhere, arousing widespread concern in the community. In fact, Lingbao Apple currently has more than 96% of the total sales, there are still a small part of the fruit waiting for sales. There are many reasons for the current difficulty in selling Apple. First, due to the slowdown in economic growth, the purchasing power of consumers is declining. Second, due to unreasonable variety of product structure, precocious varieties have already been sold out. Late-maturing Fuji fruit yields are too large and concentrated. Fruits temporarily sold out can only be stored in the cave dwellings for an extended period of time. Years later did not dare to buy. Third, affected by the low quality of fruit products, good quality, good taste and good quality fruit, did not appear this year, the case of poor sales,