当中国媒体进入2003年,它已经在市场的轨道上行进了一个不短的时期,过程中的竞争与成绩有目共睹。随着行业的成熟,新的挑战与机遇也更加凸显出来。广告经营作为媒体运作最关键的一环,极有必要在总结前一阶段营销策略和专业服务的经验之上,进一步创新发展,在日益开放的媒体产业的国际化竞争中做大做强。 When the Chinese media entered 2003, it has been on the track of the market for a short period of time. The competition and achievements in the process are obvious to all. As the industry matures, new challenges and opportunities are all the more highlighted. As the most crucial part of the media operation, it is very necessary for ad management to further innovate and develop in the process of summing up the marketing strategies and professional services in the previous stage, and make it bigger and stronger in the international competition of the increasingly open media industry.