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这两天,业界最热的无疑是电商之间发动的一场价格大战,某电商不仅将矛头针对另一家传统家电零售商的网上业务,还直指其数量众多的实体门店,并宣称会派驻专人实时了解实体店相关产品的价格。电子商务领域的这起高调价格战,让我想起了多年来电信领域的价格战,包括了设备、终端、运营商等各个领域。毫无疑问,价格战可以让更多人关注你,吸引用户,并降低整体价格水平。但也会让整个行业的竞争加剧,出现更多恶性竞争,推动产业链的变革加剧。在价格战的同时,利用差异化竞争手段从价格战中突围也不失是一种成功。
For the past two days, the hottest thing in the industry is undoubtedly a price wars between e-commerce operators, who not only target online businesses of another traditional home appliance retailer, but also target a large number of its physical stores and claim Will be stationed in real-time understanding of the physical store-related products prices. This high-profile price war in e-commerce reminds me of the price war in telecommunications over the years, including equipment, terminals, carriers and more. There is no doubt that a price war allows more people to follow you, attract users, and lower the overall price level. However, it will also aggravate the competition in the entire industry, create more vicious competitions and promote the aggravation of the industrial chain. In the price war at the same time, the use of competitive differentiation means to break through the price war is a success.