随着“微营销”的流行,很多砂浆品牌商家纷纷建立起微信平台,有的甚至开始尝试进驻微商城,开启微支付。寄望于低成本挖掘潜在客源,微信平台受到广大品牌的欢迎。砂浆行业作为建材行业中发展相对成熟的产业,在内外压力交织并且竞争形势日趋严峻的背景下,发展新的营销模式也显得尤为重要。微营销受到砂浆企业的青睐据相关调查数据显示,目前为止,砂浆行业70%以上 With the popularity of “micro-marketing,” many mortar brands have set up Wechat platforms in succession, and some even began to try to enter the micro-mall and start micro-payment. Looking to low-cost mining potential customers, WeChat platform by the majority of the brand’s welcome. Mortar industry as a relatively mature industry in the building materials industry, internal and external pressure in the context of competition and increasingly grim competition, the development of new marketing model is also very important. Micro-marketing by the mortar business favor According to the relevant survey data show that so far, more than 70% mortar industry