首先通过对湖南移动通信市场进行细分,然后再通过对湖南六市不同区域、不同职业、年龄、性别的消费人群进行调查,运用统计分析的方法对被调查者的反馈意见结果进行分析,确定了湖南移动农村市场目标人群以中低收入人群为主要目标消费群体。根据消费群体特点定位,其产品定位为性能实用、价格低廉、操作简单的通信终端产品,资费上尽可能的降低语音通话等传统业务的费用,配合推广短信等简单业务的套餐服务。 First of all, through the segmentation of Hunan mobile communication market, and then through the six regions of Hunan Province in different regions, different occupations, age, gender, consumer groups to investigate the use of statistical analysis of respondents to analyze the results of feedback to determine Hunan Mobile rural market target population to low-income people as the main target consumer groups. According to the characteristics of consumer groups, its products are positioned as practical, affordable and easy-to-use communication terminal products. Tariffs reduce the costs of traditional services such as voice calls as much as possible, and are complemented by the promotion of package services such as text messaging and simple services.