国际化渐进理论认为,企业的国际化是一个逐步探索、渐进完成的过程。温州民营企业哈杉反规律而成功实现跳跃式成长,在全球金融危机背景下其成绩尤为亮眼,在进行成功归因分析中,其独特的社会责任公关战略成为其赢得利益相关者支持、顺利跨越文化障碍、有效化解各种危机的关键。 The gradual progress of internationalization holds that the internationalization of enterprises is a process of gradual exploration and gradual completion. Wenzhou private enterprises Hathaway anti-law and successfully achieve the leap-style growth in the context of the global financial crisis, its performance is particularly dazzling, in the success of attribution analysis, its unique social responsibility strategy of public relations to win its stakeholder support, smooth Crossing cultural barriers and effectively resolving the crux of various crises.