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微博是一个全新的社会性媒体,有着自身的传播模式,这就决定了舆论在借助微博这一平台进行传播的时候呈现出于传统媒介独特传播方式。本文旨在剖析微博中舆论的扩散过程,试图找到符合微博特征的舆论引导机制。
Weibo is a brand new social media with its own mode of dissemination, which determines that the public opinion presents its unique mode of transmission through the traditional platform of microblogging. The purpose of this article is to analyze the diffusion process of public opinion in Weibo and try to find the public opinion guidance mechanism that is in line with the characteristics of Weibo.