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针对我国乡村旅游发展中存在的问题、特征和要求,指出现代乡村旅游的可持续需要依靠乡村自身的力量和社区居民主动的参与才能实现。分析了乡村旅游影响下的乡村社区结构特征,探讨了乡村旅游发展模式与乡村社区的耦合关系,通过对乡村旅游资源和社区力量的整合,从社区村民从事乡村旅游的可能性和参与方式入手,对乡村旅游业态进行网络化组织,建立公共资源型业态、平台型投资业态、小微企业业态和一般性投资业态,实现乡村社区要素与旅游发展之间的良性互动。并以金大田村为例论证了基于社区发展建立乡村旅游网络化模式的可行性,依靠社区的力量实现乡村旅游的可持续、乡土文化的保护传承和乡村经济的再生。
In view of the problems, characteristics and requirements in the development of rural tourism in our country, it is pointed out that the sustainable demand of modern rural tourism can be realized only by the strength of rural areas and the active participation of community residents. This paper analyzes the characteristics of rural community structure under the influence of rural tourism and discusses the coupling relationship between rural tourism development mode and rural community. Through the integration of rural tourism resources and community strength, starting from the possibility and participation mode of rural villagers engaged in rural tourism, Networked rural tourism formats, established public resource-based formats, platform-based investment formats, small and micro-enterprise formats and general investment formats, and achieved positive interaction between rural community elements and tourism development. Taking Jinda Village as an example, this paper demonstrates the feasibility of establishing a rural tourism network based on community development and relies on the power of community to realize the sustainable development of rural tourism, the protection and inheritance of local culture and the regeneration of rural economy.