我早年留学英国,专业是视觉传达,一直很热爱动漫,很早就开始关注形象化IP。形象化IP与故事化IP不同的是,故事化IP在人物性格、情节设计上追求极致,形象IP则通过风格化造型让受众“一见钟情”。当时国内的形象化IP行业已经做了很多年,不乏优秀的形象,如阿狸、炮炮兵等,但并没有涌现日本三丽鸥、美国迪士尼这样的大公司。我研究后 I was studying in England in my early years. My major is visual communication. I’ve always loved animation, and I started to pay attention to visual IP. Visualization of IP and story of IP is different, the story of the IP character in the plot, the plot of the pursuit of the ultimate design, the image of the IP styling through the audience to “love at first sight.” At that time the domestic visual IP industry has been doing for many years, there is no lack of good image, such as a beaver, artillery, etc., but did not emerge Japan’s Sanrio, the United States such a big Disney company. After my research