近日,昌河汽车举办了全国范围内的媒体洽谈会,企业与各地区主要媒体直接面对面,并以大规模采购的形式从媒体那里得到更加优惠的政策和更加完善的服务。这种媒体购买形式虽然不一定是全国首创,但其反映的市场信息却是以前没有的,说明经济危机下,客户的媒体购买策略也呈现新的特点。 Recently, Changhe Automobile held a nationwide media fair, where enterprises directly meet with major media in all regions and obtained more favorable policies and better services from the media in the form of large-scale procurement. Although this form of media purchase is not necessarily the first in the country, the market information it reflects is unprecedented. This shows that under the economic crisis, the customer’s media buying strategy also presents new characteristics.