一、有关电视娱乐明星形象传播的悖论现象 电视的发展历程就是一部明星史,在电视成长的每一步中都留下了各类明星的足迹,可谓是星河璀璨。这其中颇具文化意味的要数电视娱乐明星。电视媒介在对这些娱乐明星进行形象传播的过程中,存在着文化悖论的现象,即电视对他们的宣传报道和他们在实际生活中的所作所为存在着严重的对立。 First, the paradox of the phenomenon of television entertainment star image transmission The development of television is a star history, every step in the television have left all kinds of celebrity footprints, can be described as Galaxy bright. This is one of the most culturally significant entertainment stars in television. In the process of image transmission to these entertainment stars, the television media has the phenomenon of cultural paradox, that is, there is a serious contradiction between the television’s propaganda coverage and what they did in real life.