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目的地的市场行为已越来越成为激烈的全球范围内的竞争行为。本文解释了与目的地有关的一些概念 ,并介绍了几个关于目的地管理和市场策略的理论模型。通过几个模型的综合运用分析 ,作者强调了目的地市场行为中产品细分 ,公共部门和私有部门合作 ,以及协调各利益集团物关系和当地资源可持续性利用的重要性。此外 ,作者还指出新技术和互联网络也是提高目的地竞争力的一种有效方式。总之 ,目的地的市场行为应突出优化旅游业影响和保证目的地各方获利的原则。
The market behavior of destination has increasingly become a fierce global competition. This article explains some of the concepts related to destinations and introduces several theoretical models of destination management and marketing strategies. Through a comprehensive analysis of several models, the authors emphasize the importance of product segmentation in destination market behavior, cooperation between the public and private sectors, and the coordination of stakeholder relationships and the sustainable use of local resources. In addition, the authors point out that new technologies and the Internet are also effective ways to increase the competitiveness of destinations. In short, the market behavior of the destination should highlight the principle of optimizing the impact of tourism and ensuring the profitability of all parties involved.