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由于业务处理自动化系统的实现,在商业领域中生成了大量的业务数据。企业所积累的数据量越来越大,但其中能被企业直接利用的真正有价值的信息却很少。因此如何利用现代数据挖掘技术从大量的数据中经过深层次分析,获得有利于提高企业竞争力的信息,是企业管理与决策者应高度关注的新兴研究技术。一、数据挖掘的商业定义
Due to the realization of business process automation system, a large amount of business data is generated in the commercial field. The amount of data that an organization accumulates is growing, but there is very little real information that can be directly used by an organization. Therefore, how to make use of modern data mining technology to obtain the information that is helpful to improve the competitiveness of enterprises from deep data through a lot of data analysis is an emerging research technique that enterprise management and policy makers should pay close attention to. First, the commercial definition of data mining