随着经济全球化的进程进一步加快,特别是当前我国经济已进入买方市场,即已进入供给大于需求阶段,由稀缺经济向过剩经济过渡,企业之间的竞争已趋白热化状态,越来越多的中国企业开始走上数据库营销的道路。开展数据库营销是企业建立 As the process of economic globalization further accelerates, especially at present our country’s economy has entered the buyer’s market, that is, it has already entered the stage of supply exceeding demand and the transition from scarce economy to surplus economy, the competition among enterprises has been intensified and more and more Of Chinese companies embarked on the road to database marketing. To carry out database marketing is the establishment of enterprises