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商业展示设计中展现企业自身元素是世界展示设计发展的必然趋势。企业色彩元素作为企业元素重要的组成部分,为展示设计带来了新的启发和生机,以企业色彩元素作为展会中个性化展示设计的突破口,在我们的商业展示设计中发挥出越来越大的作用。展示设计在不同的历史时期既具有相同的组构成份,又有各异的需求理想特征。研究展示设计的基本特征,企业色彩元素的具体应用,不仅要对企业色彩元素的手法和形式进行分析,还必须要将展示环境色彩,作为视觉营销战略的一部分加以分析。这样一来,一方面从设计角度来说,我们能够更好的研究企业色彩元素在展示设计中的应用这一课题,另一方面也能够很好的融合营销学的一些理论概念,挖掘了课题的深度,交叉各学科之间的理论研究。
Commercial display design to show their own elements of the world is the inevitable trend of the development of display design. Enterprise color element as an important part of business elements for the display design has brought new inspiration and vitality to the enterprise color elements as a showcase of personalized display design breakthrough in our commercial display design to play a bigger and bigger Role. Display design in different historical periods both have the same composition, there are different needs of the ideal characteristics. Researching the basic characteristics of display design and the concrete application of corporate color elements not only analyzes the methods and forms of corporate color elements, but also analyzes the display color of the environment as part of a visual marketing strategy. In this way, on the one hand, from the design point of view, we can better study the application of enterprise color elements in display design. On the other hand, we can well integrate some theoretical concepts of marketing and explore the issues The depth of cross-disciplinary theoretical research.