以搜集到的首都图书馆、上海市图书馆、深圳市图书馆、台北市图书馆、香港公共图书馆、旧金山图书馆和列治文图书馆在2008年开展的所有推广活动目录为文本,对国内外公共图书馆在推广活动的主题、活动方式、宣传方式及目标人群几方面进行内容分析,比较其差异并试分析其原因,希望籍此能为国内图书馆宣传推广活动带来一些启示。 The catalogs of all promotional activities collected in 2008 by the Capital Library, Shanghai Library, Shenzhen Library, Taipei City Library, Hong Kong Public Library, San Francisco Library and Richmond Library were collected as texts, The external public libraries carry out content analysis on the theme, activity mode, publicity methods and target groups of the promotion activities, compare their differences and try to analyze their reasons, hoping that this will bring some enlightenment for the publicity and promotion activities of domestic libraries.