微博作为新兴的网络信息平台，以其传播便捷性、内容简洁性、交流灵活性等特点备受大学生青睐，是大学生们自由表达的乐园，随时信息分享的空间和恰到好处的交流平台。其对大学生产生深远影响的同时，也对大学生思想政治教育构成了挑战。如何面对微博带来的挑战，并转挑战为优势和动力，进行大学生思想政治教育创新，将成为高校网络思政教育的新内容。高校思想政治教育工作者应主动开通个人微博并学会使用微博、建立思想政治微博平台，全面发挥微博在大学生思想政治教育中的积极作用。占领网络思想政治教育主阵地，保证大学生思想政治教育顺利推进。“,”Microblog as a new internet information platform, because of its flexibility and convenience in communication, is very popular among students. It is becoming a new platform and space for the students to express freely and share information. Microblog would have far-reaching implications on the students and at the same time, would become a new challenge for the undergraduate ideological and political education. To face this challenge and turning this challenge into advantage and motive will become the new point to innovate the undergraduate ideological and political education. Educators should sign up their own Microblog, use it as an ideological and political education platform to promote the undergraduate ideological and political education smoothly.