当我们提到拉丁时,在你脑海里第一个会想到什么?热带岛屿、温暖的气候,还是异域风情的音乐?而在本届戛纳上,作为品牌的Latin,所提倡的“Lo Latino”可是当下最前卫的广告理念!西班牙语是世界第二大语言,拉美人遍布全球各地、各行各业。那么,是什么促成了拉丁理念?拉丁语么?它的特点可以在世界其他地区得到复制和应用吗? When we talk about Latin, what is the first thing that comes to mind in your mind? Tropical islands, warm climate, or exotic music? And at this year’s Cannes, as a Latin brand, “Lo Latino ”But now the most avant-garde advertising concept! Spanish is the world’s second-largest language, Latin American people all over the world, all walks of life. So, what has led to the Latin concept? Latin What features can it be replicated and applied in other parts of the world?