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标志设计既需要外在独一无二的形式,又要能通过形式语言准确地传情达意,再现内容。好的标志设计既震撼人心,又意味深长。标志符号又是一个组织、团体、企业、单位的形象代言人,除了具有简洁、新奇的形式,优秀的设计也应具备深厚的文化底蕴,所以设计语言的运用是很自由的,它不拒绝任何具象的、抽象的、传统的、现代的形式语言。“六书”与平面构成篆书包括大、小篆,大篆包括甲骨、钟鼎文、籀
Logo design requires both external unique form, but also through the formal language accurately convey meaning, content reproduction. Good logo design is both heartening and meaningful. The logo symbol is an image spokesperson of an organization, a group, an enterprise and a unit. Apart from having a simple and novel form, a good design should also have a profound cultural background. Therefore, the use of design language is very free. It does not reject any image , Abstract, traditional, modern form of language. “Six books ” and the plane composed of seal script, including large and small seal, seal including Oracle, Zhong Dingwen, 籀