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提高成品油销售终端的信息化程度,通过与物流、客户其他企业信息系统的整合,将极大提升企业整体的运营效率和市场竞争力。近年来,随着国内成品油企业信息化程度的不断提高,各类具有石化特点的专业型应用软件应运而生。为了满足企业快速发展的需要,中石化总部曾提出利用先进的信息技术、营销手段和管理工具提升整体竞争能力,逐渐缩小与国外石油公司的差距,维持并不断扩大自己的市场竞争优势。
The improvement of the informationization level of the refined oil sales terminals will greatly enhance the overall operation efficiency and market competitiveness of the enterprise through the integration with other enterprise information systems of logistics and customers. In recent years, with the continuous improvement of the informatization of domestic refined oil companies, various types of professional application software with petrochemical characteristics have emerged. In order to meet the needs of the rapid development of the enterprise, Sinopec headquarters proposed using advanced information technology, marketing tools and management tools to enhance its overall competitiveness, gradually narrowing the gap with foreign oil companies, and maintaining and continuously expanding its market competitive advantage.