近两年,宁波电视台新闻综合频道在积极推进新闻改革的同时,着重推出了一系列大型电视调查行动,尝试了一条活动节目化、节目社会化的探索之路,在挖掘新闻资源,提高节目质量,激发自身活力,吸引观众眼球上取得了重大突破。用大活动激发大活力为城市电视新闻改革开辟了一条切实可行的新路。文章从本土化战略、资源整合、人才培养、品牌战略四个方面对宁波电视台的大型活动进行了理性的思考。 In the past two years, while actively promoting news reform, Ningbo TV News Comprehensive Channel has launched a series of large-scale television investigations, attempted a road of exploration for programs and programs for social activities, tapped news resources and improved program quality , To stimulate their own vitality, to attract the attention of the audience made a major breakthrough. Inspiring Big Events with Big Events Has Brought a New Way for Urban TV News Reform. The article makes a rational reflection on the large-scale activities of Ningbo TV Station from four aspects of localization strategy, resource integration, personnel training and brand strategy.