随着经济的发展,广告已经成为人们日常生活中不可缺少的重要一环。广告中修辞的使用,使得广告样式多样化,而且吸引人们的注意力,激发人们的想象力。本文着重研究广告中的常用修辞,浅析修辞在广告中发挥的重要作用。 With the development of economy, advertising has become an indispensable part of people’s daily life. The use of rhetoric in advertisements makes the advertising style diversified, but also attracts people’s attention and stimulates people’s imagination. This article focuses on the commonly used rhetoric in advertisements and analyzes the important role that rhetoric plays in advertising.