改革开放以来,随我国社会主义市场经济建设的发展,广告在沟通产销促进生产、指导消费等各方面的桥梁作用已越来越为更多的经营者和消费者所认识。企业的产品、商品或劳务信息要让更多的消费者问津,先决条件是要千方百计让消费者了解它们。而要打开一种产品或商品的销路,广告是必不可少的重要手段, 时下,人们对广告的评价颇多,称其为“促进销售的润滑剂”、“打开产 Since the reform and opening up, with the development of the socialist market economy in our country, the role of advertising as a bridge in promoting the production, guiding consumption and other aspects of communication has become more and more recognized by more operators and consumers. To make more product and service or service information accessible to more consumers, the prerequisite is to make every effort to make consumers aware of them. To open a product or product sales, advertising is an essential means of an important, nowadays, people are quite a lot of evaluation of the ad, called ”sales of lubricants, "