当今,新科学,新技术在生产中不断得到应用,市场上新产品层出不穷,研制新产品已成为企业求生存,求发展的一个重要因素。那么,如何推销所研制出的新产品呢?推销的方式、方法很多,在此仅谈怎样利用广告这种最行之有效的方式推销新产品。 新产品中有的是新发明创造的全新产品;有的是增加了新功能的换代新产品;有的是改进某些性能,增加了新的规格、型号、款式的改进新产品等等。处在开发阶段 Nowadays, new sciences and new technologies are continuously applied in production. New products are emerging on the market. The development of new products has become an important factor for enterprises to survive and develop. So, how to sell the new products that have been developed? There are many ways and methods to promote sales. Here, we only talk about how to use advertising as the most effective way to promote new products. Some of the new products are new products created by new inventions; some are new products with new functions added; some are new products with improved performance, new specifications, models, styles, etc. At the development stage